These days, marketing strategies come in all different forms and sizes. From launching email campaigns to investing in social media advertising, creating on-brand and scroll-stopping content on-screen has become a non-negotiable for successful businesses.
So, whether you’re looking to expand your client base or come up with a new marketing game plan for your travel agency, we’re here to help you boost your content creation game. From AI-powered platforms to budget-friendly alternatives, we’ll explore the best online design tools that can help you take your travel agency marketing to the next level.
The Most Recommended Features to Look for in an Online Design Platform
Before we go over the different online design tools for marketing your travel agency, it’s essential to take note of some useful tools you don’t want to miss out on. To help you make the most of your designing experience, we’ve gathered the best features you can find in an online design platform:
1. Template library
Whether you’re designing a catalogue for summer bookings or announcing a new travel package, starting with a template is a great way to maximize your creativity and efficiency. Because of this, it helps to select design tools with a large and diverse library of travel agency flyers that you can easily customize according to your needs.
2. AI tools
Along with other technological advancements in different software, AI tools have become a staple in most online design tools. From a text-to-image generator to an AI background remover, these tools can make your design process more exciting and effective.
3. Team collaboration
When creating content for your travel agency, collaborating on different designs can help you complete projects more efficiently and smoothly. Because of this, it can be helpful to find online design tools that offer specific pricing for teams as well as basic team collaboration features for simultaneous and real-time editing on projects.
4. Brand Kits
If you’ve ever wondered about how some brands can easily maintain their brand theme across different visual content, the answer lies in using a handy Brand Kit feature. Instead of searching for the right fonts and colors every time you create a social media graphic, you can easily just load up your pre-saved templates for easier designing.
The Top-Rated Design Platforms for Travel Agencies
Here is a more in-depth look at the best user-friendly online design platforms for quick and easy travel agency marketing:
1. Canva
Overview
Canva is an online design tool popular for its user-friendly and easy-to-use features. With Canva, users can create various design projects from social media graphics to slide decks. The platform also supports real-time team collaboration, making it ideal for small teams in need of a beginner-friendly tool for designing visual content.
Pricing tiers (monthly)
- Free
- Pro ($15)
- Teams ($10)
Standout features
- Brand Kit tool for businesses and teams
- Collaboration features and team piecing plans
- Photo and video editing tools, including filters and effects
Pros
- Free version available
- Available on mobile and web
- Robust team collaboration features
Cons
- Pricey paid tiers
- Limited free plan
- Limited customization features
2. Snappa
Overview
Snappa is another online design tool with a similar interface to Canva’s drag-and-drop editor. While Snappa also offers features like a template gallery and photo editing tools, the platform is much simpler, albeit with fewer built-in features.
Pricing tiers (monthly)
- Starter (Free)
- Pro ($15)
- Team ($30)
Standout features
- Custom fonts and branding tools
- Direct social media posting
- Large library of royalty-free photos and graphics
Pros
- Very minimal learning curve
- Good library of assets and design elements
- Ideal for non-designers
Cons
- Pricey subscription plan compared to other tools
- Limited template library
- Limited features for social media marketing
3. Desygner
Overview
Desygner is another online design tool that allows users to create dynamic visual content without the need for prior experience. While it has fewer features compared to Canva, Desygner offers some neat advantages, such as a PDF editor.
Pricing tiers (monthly)
- Free
- Pro+ ($9.95)
Standout features
- PDF editor
- Branding tools
- Basic animation tools
Pros
- Ideal for dynamic/animated designs
- Affordable pricing plans
- Logo maker
Cons
- Limited free plan
- Limited templates
- May have a learning curve for some users
5. Visme
Overview
Visme is another content creation tool popular for its various tools for creating data-based content. With Visme, users can design infographics, reports, as well as presentations.
Pricing tiers (monthly)
- Free
- Starter ($29)
- Pro ($59)
Standout features
- AI Designer
- GIF maker
- Mockup generator
Pros
- Brand Kits
- User-friendly animation tools
- Strong data-visualization features
Cons
- Pricier subscription plans
- Limited free plan
- Limited fonts
5. PosterMyWall (Our top pick)
Overview
PosterMyWall is an all-in-one social media management and design platform popular for its extensive library of free and customizable templates. With PosterMyWall, users won’t just get access to a versatile set of beginner-friendly design tools, but also robust social media marketing features.
Pricing tiers (monthly)
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Standout features
- AI tools (text-to-image, caption writer, etc.)
- 1M+ free and customizable templates
- Content Planner for social media marketing
Pros
- Affordable subscription plans
- Extensive template library
- Beginner-friendly features
Cons
- Limited photo editing tools.
Tips for Using Your Online Design Tool to Promote Your Travel Agency Online
Now that you’ve browsed through the most recommended online design tools for travel agencies, it’s time to create your first design. To make the most out of your design platform, we’ve compiled a quick list of some useful tips to keep in mind when creating and publishing your first project:
1. Generate images
Whether you’re creating a store flyer or a social media graphic, high-quality images are a must. Not only do they attract attention, but they can also help balance out the text in your output. The problem is, searching for the right stock image can take a lot of time and resources.
As an alternative, we highly recommend leveraging your online design tool’s text-to-image generator. Simply input your text prompt, click on a button, and generate your desired image within seconds.
2. Write an optimized caption
When posting your final output across your social media channels, it is highly beneficial to write an optimized caption for increased chances of audience engagement. This can include features such as hashtags and targeted keywords.
Not sure where to start? No worries! Try out this handy AI Writer tool for personalized and optimized social media post captions.
3. Post across different platforms
If you want to make the most out of social media marketing, the trick lies in maximizing your approach and posting across different social media platforms.
But instead of hiring a pricey agency or a social media manager, you can easily do it yourself with the help of your online design tool, which can help you schedule, organize, and automate your content.
Boost Your Travel Agency Marketing
To stand out against a wide stream of competitors, it’s essential for travel agencies to invest in quality and exciting visuals. Fortunately, that doesn’t mean being a pro designer or investing a fortune in paid advertisements.
Whether your goal is to launch a multi-channel campaign or have a more consistent branding across your marketing content, an online design tool can help. So, browse through this list, find a tool that works for you, and start exploring how you can take your travel agency marketing to the next level.
We hope to see you on our next trip!
